Blogs, news & events

  • The first Waffle Wednesday of the Autumn season was held 25.8. in our new Wonderland Leppävaara coworking space in Espoo! Our guest speaker was Jari Aalto-Setälä. Aalto-Setälä gave a speech about the significance of brand identity and visuality in marketing. He spoke about how these…

  • Many people have gotten used to working from home due to the covid-19 pandemic in the past 1,5 years. This summer is no exception with summers usually being more prone to remote work. Some people want to work remotely from their cabin and others save…

  • In March 2020, a global pandemic caused by the coronavirus collapsed our world. One of the hardest hit industries has been the restaurant industry, where Kim Heiniö‘s Soupster Family group operates. Kim Heiniö has been an entrepreneur in the restaurant industry since 1997, when he…

  • Wonderland Work is opening a new coworking space to Leppävaara, Espoo in AUGUST 2021! The 700m2 space is located inside Säterinportti business complex, known for their focus on overall wellbeing in the workplace. In addition to urban workspace you’ll find different sized offices, kitchen and…

  • Juho Rautiainen came to tell us on Waffle Wednesday 14.10.2020 about silence, solitude and post-modern identity. Juho Rautiainen is the co-owner of Float Helsinki, which has two locations in Kallio and Punavuori. The idea of floating is that the water is the same temperature as…

  • On Waffle Wednesday 17.2. we had the wonderful Pirjo Airaksinen as a speaker. Airaksinen has had a long career with television programs and commercials. She has been the head of Nelonen Media’s domestic programs and the program director of Nelonen channels. Airaksinen has been involved…

  • WHAT DOES IT MEAN TO BE A COWORKING MEMBER? Do you ask yourself what is coworking and how do I become a member? And most importantly – why should I? Worry not, we’ll walk you through the ins and outs of a coworking membership. What…

  • Luckily we’re getting spoiled for choice with different coworking places constantly opening on the Helsinki market. So how to make a decision between those spaces, what factors should you look at when choosing a coworking place? Location You can look at the location from two…

  • Ville Ailio and Samppa Vilkuna came to tell us on Waffle Wednesday 23.9.2020 how to touch people virtually and how it is possible to make an impact through the screen. Ville Ailio is a visual storyteller and international entrepreneur who works as a consultant on,…

  • Remote work has been the talk of the town for the past six months, since the COVID-19 pandemic abruptly forced massive amounts of people to work from home. The restrictions that were placed were necessary and inevitable to halt the pandemic, but we at…

  • It’s been roughly 6 months that we’ve been living this “new normal” of ours. Many of us were very suddenly forced to learn new ways of running our day-to-day lives with remote work becoming the rule rather than the exception.  People were dumped home in…

  • Waffle Wednesday: What is futures thinking? On our last Waffle Wednesday, Minna Koskelo came to talk about futures thinking, its benefits and challenges. She talked about important trends that we all should be aware of and that in the end, we all are future designers….

  • Virtual Office? What is that? If you have never heard the term Virtual Office, then it probably means nothing to you. If you look up the term Virtual Office on the internet, you will find thousands of hits on Google. It is a service that…

  • The first Waffle Wednesday of the decade was launched on January 15th and led by a well-being professional Laura Liefveld. Laura is a yoga teacher and self-compassion instructor. Prior to becoming an entrepreneur, Laura has worked extensively in various fields of occupation. After attending a…

  • On Waffle Wednesday November 20th 2019 Sonja Lahtinen came to tell us how to move towards sustainability. Sonja is a doctoral researcher, lecturer and speaker on the role of companies in society. She has experience in advancing sustainability on multiple levels, as a researcher, teacher,…

  • Sami Suhonen and Akusti Niskanen came 5.6.2019 to Waffle Wednesday to tell us how to be successful and dominate in social media. Being successful in social media includes four elements: how to know algorithms, how to develop a strategy, what content to post in social…

  • Anssi Rantanen, Finland division CEO of Growth Tribe -company, came to talk on Waffle Wednesday 17.4.2019 about the future of marketing and how to grow your company in the future. Anssi is a former Google employee where his job was growth consultant and he had…

  • Ville Ailio came to tell us on Waffle Wednesday, November 13, 2019 how to create a better customer experience. He is an experienced international serial entrepreneur and works as a consultant and business builder to create a better customer experience. Ailio has worked with numerous…

  • On Waffle Wednesday, October 30 2019, Michaela von Kügelgen came to tell us her best tips for writing a book. Michaela is a writer and freelance journalist. Her first book Vad heter ångest på spanska? was published in 2017 and her next book, Nationen, will…

  • On 16.10. at the Waffle Wednesday event Elisa Heikura talked to us about deep work. During the morning we learned how deep work helps us to focus better and boost productivity.  Elisa Heikura herself is an entrepreneur, lecturer and teacher. She roots for better teamwork,…

  • On Wednesday 22.5.2019 Joni Jaakkola came to Waffle Wednesday to talk about how we could learn to live with consistency. Joni is the CEO of Optimal Performance, weight training coach, lecturer and science author. Whenever we are talking about health, well being, nutrition, exercise or…

  • Jenni Janakka came to talk about the School of Badassness on Waffle Wednesday, September 25th 2019. She is the author of a book called Röyhkeyskoulu (School of Badassness), which was published in January 2019. The idea of the book came from a discussion during a…

  • Who wouldn’t love the wool socks, candle light, curling up to read with a steaming cup of tea’ part of the dark season? The cute and cuddly period might last for a month, after which we’ll rush towards Christmas trying to ignore the whole November…

  • On Waffle Wednesday 20.3.2019 Olga Nyström was here to talk about funding your own business. Olga has over 12 years of experience in finance, 8 years experience in consulting and Master Degree in Economics from Hanken. According to her, no good and profitable idea should…

  • On Waffle Wednesday 11.9.2019 Riitta Mettomäki came to tell us about Behavior Design. She is a Behavior Design expert and works as an independent entrepreneur in Frankly Behavior Design. She has over ten years of experience in user-centered design and development. She consults public, private…

  • Juuso Kallioinen & Pedro Aibeo came to Waffle Wednesday 28.8.2019 to tell about croquis.  They have hosted croquis classes since 2015. It is passion for them and they do it as a side business. Drawing is a language, anyone can learn it – you just…

  • I started working in Wonderland Work coworking space a year ago. It was a good decision. Hello! How was you summer holiday? Hi, long time no see! How was your summer? These are a couple of questions that are common in Finnish workplaces.  Quite often…

  • Antti Luusuaniemi came to our 8.5.2019 Waffle Wednesday to tell us how a new event is born and how it feels to produce an event. Antti is an actor, manager of the Finnish movie section for Nelonen Media and Red Carpet Film Festival’s art director….

  • Niklas Nordling works at Nokia as the director of the ”People Organization Development” -division. His work includes everything related to developing people, management, skill and performance management and developing the company. We were glad to welcome him to share his wisdom on Waffle Wednesday 10.4.2019….

  • Mimmit sijoittaa (Chicks invest) Pia-Maria Nickström is one of the authors of the popular Mimmi sijoittaa (Chicks invest) blog and a speaker at their investing-related events. In addition she’s getting her MBA at Aalto University. The blog has been around since August 2018 and the…

  • Made in advertising collaboration with Wonderland June begins on this week’s Saturday and this means that the summer has finally started. For me, summer is always a bit quieter for work and this, of course, also means less income. In previous years, knowledge of this…

  • 20,000,000 Reasons to Protect Your Data The EU General Data Protection Regulation (more familiarly GDPR) has been applied for one year. One of its most significant effects is that data protection has become a matter for top management in the company rather than a minor…

  • On November 14, 2018 Waffle Wednesday we got to listen to the “Event Wizard” (hs.fi) Jaakko Blomberg, who has been involved in implementing Cleaning Day, Helsinki Sauna Day, Vegan kiosk Jänö, Kallio Block Party and Konepaja. Jaakko shared his expertise about communality, building events, doing…

  • On Waffle Wednesday 13.2.2019 Elina Aalto was here to talk to us about performing and how we can get over performance anxiety. Elina has over 14 years of experience in performance, communication and improvisation training. According to her, each of us can overcome anxiety and…

  • Restaurant Nolla is the first zero waste restaurant in the Nordic countries. One of the founders of the restaurant, Carlos Henriques, came to Wonderland Work’s Waffle Wednesday on 27.2. to tell us more about how the restaurant was founded and how it works. In short,…

  • We were honored to have Bruno Beaugrand, who is the founder, designer and chairman of the LUMI brand, as speaker for Waffle Wednesday on January 30th. Bruno has previously worked as an artistic director at Tiffany & Co, especially with the “The Tiffany Mark” watch…

  • Suddenly I find that I have a work community, even though I do my own job as a writer. The words Wonderland Helsinki jumped on my screen last spring Successful entrepreneur Kim Heiniö known for his Soupster Family – restaurants was now making a coworking…

  • How to get started with networking? How does networking turn into useful contacts? The Arctic Startup Joppe Quaedvlieg tried to answer these questions at the end of November in Waffle Wednesday. In addition, he went through practical steps to effectively bring your expertise to life….

  • We live in the digital economy, the so-called Fourth Industrial Revolution (4IR). The development of technology and innovation is generally regarded as disruptive, meaning that innovations based on new technology are challenging traditional practices. It is becoming more and more common to take risks in…

  • A few months ago, I made one of my best and most important decisions in my entrepreneurial career. I decided to start working in coworking-space in Helsinki. I had read about Wonderland Work from a newsletter I received and my curiosity roused. I filled out…

  • A SECRET WISH when I arrived at the coworking-space, was to find co-operation under the same roof – the dream is now coming true. This blog has been outlined under both palm and spruce trees. That is the everyday life of a free small entrepreneur,…

  • Enhancing visibility in one of our era’s dominant social media channel, Instagram, can be particularly challenging, but at the same time rewarding. In Waffle Wednesday 16.01.2019 Lana Rynty explored the secrets of the Instagram algorithm – how the channel works and with which simple tips…

  • Advertising collaboration with Wonderland. One of my biggest doubts about getting my own office space was about money. Am I really willing to pay a couple of hundred euros a month just to “sit” somewhere? I managed to work from home very well and because…

  • Understand your target group. Segment them according to their needs. Format what you say in their language and target messages based on their behavior. All of this is marketing talk that takes place between offices and clients from meeting to another. Then we advertise and…

  • On 17.10. Waffle Wednesday took a close look at website’s search engine optimization, when Digiteam’s Riku Seppälä dealt with the topic through a case study, which reviewed the optimization process and measures of a home care online store. Below is a summary of the steps…

  • On National Entrepreneur’s Day 5.9. the first Waffle Wednesday event took place at Wonderland’s coworking facilities. Waffle Wednesday is a series of events for creative professionals, startups and business leaders. For people who want to expand their horizons, network, learn and get inspiration from professionals…