Discover ways to better utilize your data and connect with customers for ongoing enhancement.

Tatu Kuivalahti is co-founder of Custobar, a Finnish SaaS company with 4M€ annual revenue and customers in 15 different countries. Tatu has extensive experience on customer data in B2C context and how different companies utilise it.

Tatu is passionate about making customer communication meaningful and fruitful for both the company and its consumers.

“There is just all too much mass campaigning and irrelevant messages in the world, despite the possibility of utilizing technology in order to be more relevant.”

Highlights of the talk:

• Understanding your own Customer Data: exploring the potential of 1st party data
• Exploring channels for gathering and leveraging Customer Data
• Live demonstration: creating a comprehensive customer 360-View and implementing marketing automation

Join us for Wonderland Waffle Wednesday! Expand your network, sharpen skills, mingle, and enjoy delicious waffles!