Enhancing visibility in one of our era's dominant social media channel, Instagram, can be particularly challenging, but at the same time rewarding. In Waffle Wednesday 16.01.2019 Lana Rynty explored the secrets of the Instagram algorithm - how the channel works and with which simple tips...

Understand your target group. Segment them according to their needs. Format what you say in their language and target messages based on their behavior. All of this is marketing talk that takes place between offices and clients from meeting to another. Then we advertise and produce services and products...

On 17.10. Waffle Wednesday took a close look at website's search engine optimization, when Digiteam's Riku Seppälä dealt with the topic through a case study, which reviewed the optimization process and measures of a home care online store.Below is a summary of the steps used by Riku in the...